Specialty Coffee, Delivered Monthly
Rare roasters.
Your door.
Monthly.
Five roasters you've never tried. One box. Every month.
The problem
You've bought a bag
you never finished.
The tasting notes were poetic. The bag was beautiful. You committed. R520 later, you took your first sip and felt nothing. Not bad — just not for you. The bag sat in your cupboard for three months, a monument to misplaced optimism.
The solution
Sample first.
Commit later.
Every SMPL Discovery Box contains five 50g samples from Africa's best independent roasters. Enough to brew properly, compare honestly, and know exactly which one deserves a full bag — before you spend a cent more than necessary.
Finding great coffee is a lot like
finding a Yeti.
Everyone has heard of one. Very few have actually found it. And the ones who have are not telling you where to look.
He is our mascot for a reason. He is out there right now, nose in a cupping bowl, refusing to come home until he has found something worthy of your morning ritual.
Rare by nature
Truly great coffee does not announce itself. It does not have a massive marketing budget or a billboard on the N1. It is tucked away in a small roastery in Woodstock or a converted garage in Joburg. You have to know where to look, or know someone who does.
Worth the hunt
When you do find it, it is unmistakable. That cup that stops you mid-sip. That roast that makes you genuinely wonder what you have been drinking for the past decade. That is the one. That is what we are after. Every. Single. Month.
We do the finding
Our Yeti does not just exist, he hunts. He is knee-deep in some mountain region, sniffing out the next obsessive roaster, the next stunning process, the next cup that will make your morning mean something. You stay comfortable. He will handle it.
Four steps. That's it.
Subscribe or gift
Sign up for a monthly subscription at R449, cancel whenever you like. Or grab a 3, 6 or 12-month gift bundle for someone who deserves better coffee.
Unbox something new
Each month a new Discovery Box lands at your door. Five freshly roasted samples from independent African roasters you haven't tried yet.
Brew and explore
Each 50g packet is enough for three perfect brews. Work through them however you like, side by side or one a day. No pressure, no rules.
Buy what you love
Found your favourite? Use your SMPL discount code to order a full bag direct from the roaster. No more guessing, no more wasted coffee.
Never drink a
bad cup again.
Subscribe monthly and cancel whenever you like. A new Discovery Box lands at your door every month - five freshly roasted coffees, always something new.
- Cancel anytime, no questions asked
- Curated from Africa's best independent roasters
- Freshly roasted, every single month
Monthly Subscription
A new Discovery Box every month. No commitment required.
R449
per box / month
Gift bundles - prepaid & discounted
Built by curious coffee drinkers.
We're obsessed with process diversity
Natural, washed, honey, anaerobic - processing dramatically changes how a coffee tastes. We source specifically across all methods so you taste the full spectrum of what coffee can be. Yes, we have strong opinions about this. No, we will not apologise.
The Yeti picks. We just pack.
Our Yeti is not a mascot. He is a highly opinionated, extremely difficult to reach quality consultant who operates exclusively in remote mountain regions and communicates via cupping notes. Every roaster in your box has been found, evaluated, and deemed worthy. He does not explain himself.
Fresh roasted, always
Roasted fresh. Packed immediately. At your door before the beans have had time to go stale and start questioning their purpose. We work directly with roasters so there's no sitting in a warehouse wondering if your beans are still alive.
SMPL Coffee
Rarely seen.
Regularly delivered.
Africa's best independent roasters, curated into one box and delivered to your door every month.